An Effective Cover Letter is written Targeting the Key Skills and Attributes of the Job
When applying for a job it is the standard procedure to submit a resume. Along with the resume it is customary to submit a cover letter as well. The cover letter will essentially inform the potential employer, of the applicant's attributes and strengths that matches the job requirements. This is your ad copy to sell yourself to the potential employer. Make sure you tell him or her in the most interesting fashion your "product attributes" that can meet the "needs" of the employer. Writing and Effective document can be easy if you take such a marketing oriented approach instead of trying to repeat the facts of your resume once again in paragraph form in the cover letter.
How do you write a cover letter and make it effective?
1. Introduce yourself in the first paragraph. In order to avoid misunderstandings the position which you are seeking should be clearly stated. It is also important to state the method in which the applicant heard about the vacancy and offer a simple explanation as to the interest the applicant has in the company and why he thinks he is the right person for the job.
2. Write the whole letter with one purpose. That is to establish that YOU have what it takes to meet the job requirements in an exceptional manner.
3. Once you make this claim confidently, validate your claim. This means you must cite your qualifications, expertise, experience and character attributes which best match the job profile.
4. In the second paragraph the applicant can offer reasons as to why you think you are qualified to do the job. This paragraph gives the applicant an opportunity to market himself as much as possible to the potential employer.
5. End this type of document by repeating why you are the person for the job and inquire as to when a time can be allocated for an interview.
6. An Effective paper will target your resume according to the requirements of the job and it will set you apart from the rest.
Keep your cover Letter short and to the point, bearing in mind that the employers have many applications to go through. It will not be beneficial if all the qualifications and skills which are in the resume are duplicated in the cover letter, instead of being highlighted. There should not be any errors in spelling and grammar. A paper which is submitted with errors will give the employers a negative impression of the applicant. Cover letters should not be handwritten. It is recommended that it be typed on a computer and printed on a quality printer along with the resume for a professional image.
By now, you are undoubtedly clear that you should not merely send a cover letter but an effective one. Knowing what makes an effective cover letter is different from being able to write one.